Going into business for yourself is a frightening prospect at the best of times.
You will be trading in the security of a permanent position and thrusting yourself into the spotlight.
Success will be entirely down to you and you really have to justify having a lazy day or taking time off.
However, on the flipside, there are few things that match the sensation of working for yourself or owning your own small business.
You get to make the decisions and everything that you earn comes off the back of your own hard work, rather than as a by-product of someone else’s.
It truly is one of the most rewarding experiences in the world.
Starting up is one of the parts of the process so, with this in mind, here are three handy tips that will help shine a flashlight into the murky world of starting your own business.
1. Have a business plan
Whether you decide to sell bikes or espresso machines, you must have a definite business plan.
Having an idea, or even the seed of an idea, is where all great businesses start.
However that alone simply isn’t enough to truly succeed. Before starting your business you need to plan everything out. What will be the most important actions you need to take?
What short-term plans should you make? How will you prepare for the long-term? All of these questions and many more need to be considered and answered before you take the plunge.
Additionally writing a business plan may give rise to questions that you hadn’t even considered. Thinking about the IT infrastructure may give you pause to think about specific software that may be needed.
Thinking about taking invoices may lead to you having to make a decision on whether or not you need a dedicated accountant. It’s a lot of initial organising but you won’t regret it once it’s done.
2. Go digital
Websites and social media are the storefronts and word of mouth of the modern age.
All businesses, no matter how big or small, have the opportunity to engage a wider audience thanks to the web and, with the popularity of smartphones and other devices, there has never been a time when the internet was more readily accessible.
Think about what your business has to offer that no other business can and make sure to focus on that as part of your digital strategy.
Share useful information and be as interesting and unique as possible on social platforms and eventually you will begin building a following that can directly transfer into leads and sales.
Networking is as important now as it ever was. Discuss your business with everybody you think may be interested in what you have to offer.
Even if they aren’t, they may be able to refer you to people who are.
Be engaging and interesting. Don’t belabour your points or attempt to push people in a direction that they don’t want to follow.
However if the opportunity arises promote yourself, promote your business and above all show the enthusiasm that encourages potential customers and business partners that you have the dedication to do what you need to do to succeed.