You've finally completed your plastic surgery residency program and now you're a full pledged cosmetic surgeon. You have two options – apply to become a plastics attending at a hospital or put up your own private practice. While the former is certainly an easier option, the latter provides much more freedom in terms of time and professional growth. After all, you'd be able to choose what type of procedures to focus on.
There are a lot of things you would need to take care of before you can begin your private practice. First off, you need to make sure you have the right credentials to become a cosmetic surgeon in Australia. If you completed your education in another country, you may have to undergo additional training to be allowed to perform plastic or reconstructive surgery procedures in The Land Down Under. Additionally, you would need to work out your starting capital.
When you have that squared out, the next thing you need to do is to decide on your target market. This is a very important step in putting up a business. Knowing your target market will determine where you should put up your cosmetic surgery clinic, how you should price your services, as well as how you will be marketing your clinic.
Next is research. Say you've decided on middle income earners between the ages of 25 to 45 as your target market. You need to find out what type of plastic surgery procedures appeal to individuals who fit this criteria. Typically though, liposuction and breast augmentation surgeries are the forerunners. These two procedures are very popular among women all over the world including Australia. So if you're after the big bucks, make sure to include liposuction and breast augmentation in the list of procedures you will be offering.
Of course, you can't just pick off prices for the cosmetic surgery procedures you will be offering from the top of your head. It is important to research global prices of liposuction, breast augmentation, rhinoplasty, and so on. Knowing this will help you determine how much base prices should be and how much you can charge as your professional fee for the Australian market.
You also need research on how much plastic surgery equipment and other materials cost and where to buy them. For example, silicone breast implants cost more than saline ones. However, the former is much more popular among patients. What can you do to make sure your price for silicone breast augmentation is competitive? Source the implants from a supplier that offers high quality silicone breast implants at a good price. The same can be said for the equipment you would need to invest on for your clinic.
Lastly, you would need to decide on is where you will be putting up your clinic. Since your target market is mostly working class individuals, it is highly recommended that you choose a place that is right smack in the middle of everything. You don't necessarily have to be in the middle of the city if you're worried about the costs for rent. However, it would be a good idea to be close to the business district as well as residential areas. This way, your clinic is easily accessible during working hours if your patients want to come in for a consult during their break and is also close to patients who work from home or don't work at all.